Microsoft has announced it is opening retail stores hoping to boost visibility of many of its products and its brand. From PCWorld online, 10 Ways Microsoft's Retail Stores Will Differ From Apple Stores
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3) Instead of a "Genius Bar" (as Apple provides) Microsoft will offer an Excuse Bar. It will be staffed by Microsofties trained in the art of evading questions, directing you to complicated and obscure fixes, and explaining it's a problem with the hardware -- not a software bug.